You may be setting out on a brave new business venture and need a professional logo to start you off. You may have a logo that no longer represents your company, or you may be launching a great product that needs a great brand.
We work with people all over the world in organizations of every size, designing logos, creating brands and building beautiful businesses.
Use our full service design team to power your business, or take advantage of some affordable design packages that we’ve put together especially for start-ups, small businesses and marketing exercises.
Combine the design for your logo with a website, an online shop, and stationery designs with the benefit of individual attention, superb and consistent design and a wealth of marketing experience. As your business develops our team will be on hand to support and enhance your strategic communications wherever and whenever they’re needed.
When the Coulthard Identity Group starts to work with a client we ask some simple questions to make sure we know the path the client wants to take.
Design is subjective, every individual person has their own impression of what is “Fantastic” and what is “Horrid”. We make sure if you are looking for Michaelangelo, you don’t end up getting Andy Warhol, or visa versa.
1- How would you describe your services and/or products?
2- What are the long term goals of your company?
3- Why do you want a new logo? (if you already have one) What do you want your new logo to accomplish?
ex: This question helps to understand the problem of your existing brand and how we can help.
4- Who are your main competitors?
ex: Allowing us to view your competitions websites or brochures, we get a better feel for your market and competition.
5- How are you different from your competitors?
6- What’s the age range of your target customer base?
ex: This helps in creating an overall feeling and impression of the logo.
7- Do you have a tag line? If so, would you like it stated along side your logo?
8- Do you have any color preferences, or existing brand colors?
9- Do you have any colors that you do not wish to use?
10- What adjectives should best describe your logo?
11- What feeling or message do you want your logo to convey to those who view it?
12- Where will you logo be used?
ex: print, web, vehicles, signs, tradeshow, etc.
13- Where will your logo primarily be used?
ex: “If the primary usage is for the web, typically horizontal logos work best.
14- What’s your preferred deadline, time frame or exact date of completion?
15- Would you like any addition design services to be packaged with your new logo?
ex: business cards, envelops, letterheads, etc.
16- What logos appeal to you and why?
ex: Please answer with links and visual examples.
Couthard Identity Group also partners with a fantastic photographer called Chris Conroy Photography to help you get the look and feel you want. Whether it’s product shots or lifestyle photography to set the scene, our partner can provide you with unique images that do the business.